#Roads4Life Storytelling Contest


Join the African Road Safety Observatory’s #Roads4Life Storytelling Contest for a chance to become a #Roads4Life Champion and win a trip to SSATP’s Annual General Meeting (November 2019), where you will have the opportunity to share your experience and advocate for change in front of Africa’s top transport leaders and decision-makers.

Eligibility: Any person aged 18 and over, living in Africa can take part in the contest. Only one submission per person.

Contact: Kaori Niina kniina@worldbank.


SSATP with the support of the African Union Commission (AUC), United Nations Economic Commission for Africa (UNECA), European Union (EU), World Bank Group (WBG) and the Global Road Safety Facility (GRSF), with funding from UKAid, are orglaunching the African Road Safety Observatory’s #Roads4Life Storytelling Contest to identify road safety champions who are working to make Africa’s roads safer.

Its primary purpose is to change Africa’s road safety narrative by highlighting inspirational and transformational initiatives that showcase at least one of these topics:

  • Innovations for road safety, such as data-driven interventions that are working to improve road safety in African communities
  • Personal stories of taking a stand to address day-to-day road safety issues, including existing road safety challenges and concrete demands to address them
  • Road safety leadership in countries and communities, such as successful communication campaigns, education and training programs

Accepted submission formats for the #Roads4Life Storytelling Contest include:

  • Written story
  • Comic strip
  • Short video


  • July 1, 2019 – Contest launch
  • August 31, 2019 – Submission deadline
  • September 2019 – Shortlisting of submissions
  • October 15, 2019 – Announce contest winners


Submission Details: To participate, complete the online contest registration form. Submissions must present “original” work as defined by copyright law. Only one submission per entrant will be allowed.
Submission Deadline: August 31, 2019. Late submissions will be disqualified automatically.
Language: All entries must be in English or French.
Eligibility: Any person aged 18 and over, living in Africa can take part in the contest.
Submission requirements for each format type:

  • Video: Must be max 5 minutes in length. Participant must upload an embeddable, publicly viewable video to YouTube and include the link to the video on the contest registration form.
  • Written Story: Must be less than 2,000 words and include at least one original photo to accompany the story. Participant must use Google Docs and get a sharable link so anyone with the link can view the entry. Include the shareable link to the story on the contest registration form.
  • Comic Story: Must be less than 5 pages in length. Illustrations can be in color or black-and-white. Participant must upload the comic story as a PDF file on Google Drive and get a shareable link so anyone with the link can view the entry. Include the shareable link to the story on the contest registration form.


One winner will be selected for each format type. All stories will be judged based on: (a) clarity, (b) the quality of information provided, (c) the relevance of the activity regarding road safety, and (d) the results and impact of the intervention.


Participation in the competition implies acceptance of these rules.

The African Road Safety Observatory (ARSO), the Africa Transport Policy Program (SSATP) and partners of this initiative reserve the right to research and verify the eligibility of any entrants, and their decision shall be final.

By entering the contest, participants agree to release ARSO, SSATP and partners from any claims based on the contest, and grant ARSO, SSATP and partners all rights to their entry, including consent to use and publish received stories in print or electronic platforms.

Failure to comply with these rules may result in disqualification from the contest. Participants agree to comply with and be bound by the decisions of ARSO, SSATP and partners, which are final and binding on all matters pertaining to this competition.


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