Health communications organisation Nigeria Health Watch and Meedan, on Tuesday, have announced a partnership which aims to counter misinformation around COVID-19 and other public health challenges in Nigeria.
This partnership will take place through Meedan’s COVID-19 Expert Database.
Through this partnership, potentially false or misleading COVID-19 claims will be identified and debunked through Nigeria Health Watch leveraging on Meedan’s team of experts to produce multimedia messages that debunk misinformation around the virus.
The multimedia messages will include critical context and background information that is key to safely debunking misinformation. The project will apply insights from collated data to create evidence-based media campaigns to counter COVID-19 misinformation.
The Managing Director of Nigeria Health Watch, Vivianne Ihekweazu, said: “Misinformation poses a threat to the public response to outbreaks, eroding the public’s trust, and their willingness and ability to take preventative measures.”
According to Meedan Digital Health Lab lead, Nat Gyenes: “As we’re learning each day, information and misinformation about the COVID-19 pandemic are spreading in online ecosystems as rapidly as the virus itself is spreading around the world. Strained access to health experts during emergencies, such as the one we’re experiencing, can quickly lead to poor health outcomes, as low-quality information exacerbates the real-world spread of disease.”
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